For millenia, the electromagnic spectrum between 530 and 1710 kHz was speckled with static, until radio decided it was time to be discovered.   These pages and the stories on them, relayed through archived media, trace the breadcrumbs from Idaho's "other" pioneers to the broadcasters who are making future history one day at a time. ​It wasn't that long ago if you count by decades that our friend - and former Scripps VP/GM - Ken Ritchie boiled down this industry to two things.  "People and transmitters."  Well, this site starts there and then adds the color, perspective, and the fun that came with filling up 24 hour broadcast days with.  Something.  Because that's all you can do when your primary export is. well.  Air. 

So.  Click around, stay awhile.  Share something.  (We'll show you how.)

Industry/local News

Broadcasting News Feed

Fox, Disney bundle up together to offer streaming sports powerhouse

Fox, Disney bundle up together to offer streaming sports powerhouse

Fox Corporation and The Walt Disney Company have announced a new streaming bundle that combines Fox's sports programming with Disney's ESPN+ service. The partnership aims to create a comprehensive sports streaming platform that will compete directly with traditional cable sports packages. The bundle will include live games, original programming, and exclusive content from both networks, targeting cord-cutters who want premium sports content without traditional cable subscriptions.

NewscastStudio Aug 15, 2025

Sinclair sells NewsOn to Zeam

Sinclair sells NewsOn to Zeam

Sinclair Broadcast Group has completed the sale of its NewsOn streaming platform to Zeam Media, a digital content distribution company. NewsOn, which aggregates local news content from stations across the country, will continue operating under Zeam's ownership with plans for expansion and enhanced features. The acquisition represents Zeam's strategy to build a comprehensive local news streaming ecosystem while providing Sinclair with capital to focus on its core broadcasting operations.

NewscastStudio Aug 15, 2025

Radio advertising revenue shows unexpected growth in Q2

Radio advertising revenue experienced a surprising uptick in the second quarter of 2025, with national spot advertising leading the growth. Industry analysts attribute the increase to improved economic conditions and advertisers returning to traditional media for brand building campaigns. Local radio advertising also showed modest gains, particularly in automotive and retail sectors. The positive trend suggests radio's resilience in the evolving media landscape and its continued value proposition for advertisers seeking targeted local reach.

Radio Ink Aug 15, 2025

ATSC 3.0 deployment accelerates across major markets

ATSC 3.0 deployment accelerates across major markets

Television stations in major markets are rapidly deploying ATSC 3.0 technology, with over 200 stations now broadcasting the next-generation standard. The enhanced capabilities include 4K video, improved audio quality, and interactive features that enable new revenue opportunities. Broadcasters are particularly excited about the mobile viewing capabilities and targeted advertising potential. Equipment manufacturers report strong demand for ATSC 3.0 transmitters and encoding equipment as stations prepare for the transition.

TV Technology Aug 15, 2025

PBS approves $8 million budget cut amid funding challenges

The Public Broadcasting Service has approved an $8 million budget reduction for the upcoming fiscal year as it faces continued pressure from declining federal funding and reduced corporate underwriting. The cuts will primarily affect programming development and technology infrastructure projects, though PBS officials emphasize that core educational programming will be protected. Station executives are exploring alternative funding sources including digital subscription models and enhanced membership programs to offset the financial shortfall.

Broadcasting & Cable Aug 15, 2025

Idaho radio stations prepare for FCC license renewal cycle

Radio stations across Idaho are beginning preparations for the upcoming FCC license renewal cycle, with applications due in early 2026. Station managers are reviewing public file requirements, community service obligations, and technical compliance issues. The renewal process includes demonstrating service to local communities and maintaining proper documentation of programming and advertising practices. Several Idaho stations are also considering facility upgrades and coverage area modifications as part of the renewal process.

KBOI 93.1FM & 670AM Aug 15, 2025

WGN hires NBC Chicago's news director to lead its newsroom

WGN-TV in Chicago has hired the news director from NBC Chicago to lead its newsroom operations and expand local news programming. The appointment comes as WGN seeks to strengthen its news presence in the competitive Chicago market. The new news director brings extensive experience in digital-first news strategies and plans to integrate streaming and traditional broadcast operations. The hire is part of WGN's broader strategy to compete more effectively with established network affiliates in the market.

TV Newscheck Aug 15, 2025

FCC proposes new rules for emergency alert system modernization

The Federal Communications Commission has proposed comprehensive updates to the Emergency Alert System, including enhanced mobile integration and improved accessibility features. The proposed rules would require broadcasters to implement new technical standards for alert distribution and provide better coordination with wireless emergency alerts. Public safety officials support the modernization efforts, citing the need for more effective emergency communications in an increasingly digital media environment. The comment period for the proposed rules extends through September 2025.

Broadcasting & Cable Aug 15, 2025
Last updated: August 15, 2025 at 7:30 PM | Next update: 1:30 AM (Updates every 6 hours )